The reason behind these case methodology classes is that when MBA’s complete business school they will be taking managerial positions and they need to make the informed decision with a limited set of data and this case study just gave a good glimpse of that. It was one of the best classes that I have been to and I can proudly say it made me more aware of the small nuances and things that one should consider before taking a decision and instilled in me the belief that the skill of decision making is definitely an art.
Which ABGP company will you like to work for and why?
Aditya Birla Fashion and Retail Limited
One of the Aditya Birla Group companies that I would really love to work with is Aditya Birla Fashion and Retail Limited. Retail as a sector has always excited me as it is a really competitive sector and one really needs to innovate to stand out in the market. ABG has just been able to do that and is one of the market leaders in this space. A role in this sector would involve direct interface with the customers and coordination of business activities from the design stage of the product to its delivery and post-delivery service. It would also involve spotting franchisee opportunities and make sales pitch to them. This would expose me to operations, business development, sales and marketing and would help me to think out of the box and come up with innovative ideas.
India’s demographic profile and economic growth make it one of the most attractive markets for retailers all across the globe. There are ample opportunities for growth in terms of the rural market as well as less developed tier 2 and tier 3 cities with the increase in disposable income. The entry of various e-commerce players has changed the scenario of the retail industry and the all the retail players have to now focus on customer satisfaction and to make them loyal to the brand. Coming from a consulting background a role in this space would be exciting as well as challenging and I am looking forward to a role like this.
-Akshay Jain
IMB 2018-2020
Comments